Sero

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Sero Consulting Ltd

Sero is an education, skills and economic development consultancy specializing in the exploitation of ICT including e-learning, from the viewpoints of infrastructure, curriculum, awarding/assessment, delivery/pedagogy, and benchmarking/self-assessment. Formed in 2004 by former directors of Tribal Technology, Sero has 15 core staff, and a team of long-standing national/international Associates. See http://www.sero.co.uk

Sero’s relevant specialisms are blended and e-learning research, benchmarking and evaluation covering technology, pedagogy, learner experience, market requirements, business processes and e-maturity. In addition, it has significant background in digital and media literacy.

Sero clients include:

  • Government, public agencies and non-departmental bodies
  • Further and Higher Education Institutions
  • IT and e-learning industry companies
  • Sector bodies – e.g. Higher Education Academy and JISC.


Education sector surveys and associated analysis

Since 2007 Sero has successfully delivered:

  • 2007 – Survey and benchmarking of e-Readiness across all of Scotland’s VET institutions – Scottish Funding Council (public report)
  • 2007-8 – Survey of ICT adoption Adult & Community Learning in England – for Becta (public report)
  • 2008-9 (and 2009-10)– Annual Survey of ICT adoption in VET (Further Education) institutions in England – for Becta & UK Government (public reports)
  • 2009 – Survey of 200 primary and secondary schools involved in the national Home Access programme pilot – for Becta & the government department (internal)
  • 2010 – Comparative survey of ICT capability involving 2500 VET practitioners in 5 countries (Austria, Denmark, England, Portugal, Sweden), including translation and national reports – for Becta – see http://stage.feandskills.becta.org.uk/display.cfm?page=2121
Technology Enhanced Learning (TEL) Research & Innovation for the schools and VET sectors

Sero and its staff have a significant track record, for example:

  • Working in partnership with the University of Nottingham, Sero was chosen to deliver one of three research projects in Becta’s Harnessing Technology programme (value £1.2m) from April 2008 to August 2010. This involved a comparative international research strand led by Prof. Bacsich which including several references sections. See http://www.lsri.nottingham.ac.uk/capital/
  • As a civil servant, Barry Phillips was responsible for developing the UK government’s first Harnessing Technology strategy in 2005 under Prof. Diana Laurillard.
  • Sero undertook its own study visit to Colorado in November 2010 (prior to VISCED) to evaluate models for the delivery of virtual schools and colleges (David Kay, Prof Paul Bacsich).


International benchmarking studies
  • For the OU, 2010: VLE due diligence, with an international survey of major distance learning institutions running one of the four key candidates.
  • For the OU, 2010-11: Library Management Systems pre-procurement study, including a survey of Library Support for Distance Learning across a number of distance and dual-mode institutions.

Sero has been previously a consultant to the HE Academy, in connection with support for the eMM benchmarking approach.


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